My love for and obsession with Julep nail polishes harkens back to Birchbox.
In the summer of 2013 birchbox had a limited edition CEW Beauty Insiders' Choice Awards box. (CEW = Cosmetic Executive Women)
Unlike a typical birchbox, the items in the limited edition box are fully listed, so anyone purchasing it knows exactly what they will receive. The cost of the box wasn't much more than a regular monthly birchbox. I very happily snatched one up.
As always, the info card has details on the products in the box. Notice two(!) Julep products are listed.
Julep
Essential Cuticle Oil
Full size sample! Sample size: 8.2ml/0.28 fl oz (Full size: $18)
"This blend of essential oils and vitamin E strengthens nails and softens cuticles. After washing your hands, use the roller ball to coat nails and nail beds."
It was only recently, once fully in the midst of obsession, that I actually tried this cuticle oil. I really like the smell, but find it difficult to discribe. Somewhat woodsy, but not too masculine. The applicator is a roller ball, which is really easy to apply.
I haven't used the oil too frequently. I tend to put it on before going to bed. Mainly because I like the smell, more than any real benefit to my nails.
Julep
Nail Color - Jackie
Full size sample! Sample size: 8ml/0.27 fl oz (Full size: $14)
"Chip-resistant, fast drying, toxin-free lacquer. We love the on-trend hues and slim packaging. Apply two coats for a shiny, opaque finish."
The color I received is called Jackie and is part of the Classic with a Twist style profile. Before receiving these products I had never heard of Julep. Even at time I didn't pay too much attention. I liked the color of my polish. I wore it on my toes once. Maybe it was the $14 price point, but I didn't bother to look up the brand.
Then Christmas rolled around and I wanted a red polish to wear to a party. Jackie jumped out at me, and I hurriedly applied to my nails and dashed out the door. All night I, and others, kept admiring the color of the polish. Just like that, I was smitten.
The next day I was even more impressed. As I spent my afternoon helping out at my friend's shipping business, my nails took a beating. I constantly had packing tape stuck to my nails but Jackie held strong everytime I peeled the tape off. No chips. It was official. I was in love.
As with any new relationship, it was time to get to know each other better. I went to the Julep website and discovered that they had a monthly subscription service called Julep Maven. Of course, I wanted to be a Maven but at $19.99/month I kept telling myself that was too much and I didn't need new polishes every month.
This, of course, did not stop me from reading past blogs and watching any unboxing video I could find. Somehow in the midst of all this online stalking I managed to miss that Julep is a local Seattle company. S, my manager, casually dropped that knowledge on me as I was prattling on about how cool this polish is. Ah, ha! An even better reason to sign up! I will be supporting local small business! That rationalization, and the free welcome box, pretty much cinched it. I was officially obsessed.
Julep Maven:
http://www.julep.com/rewardsref/index/refer/id/544404/
My referral link, should you like to start your own obsession and give me free points.
Birchbox:
https://www.birchbox.com/invite/hv6ks
My referral link should you like to subscribe and give me free points.